At the heart of social media management lies social media follower building. You may have the most amazing content but if you don’t have the budget nor the strategy to build organic social media followers, you’ll find it hard to benefit from the channels.
Why do we stress on organic? Well, let’s go back in history. In its initial stage, getting 1000+ followers was no big deal. You’d only have to pay $5 or $10 and you’d get thousands of these followers and accounts. The catch? Most of these accounts were fake operated by people who simply liked pages they were paid to like. So you’d have a page with 5k+ likes, but for every post, they’d hardly be one or two likes and no comments.
Post 2014 though, things began to change. Social media channels began to change their algorithms and ranking features. Today, although you can still buy followers, they are worthless because the demand, the focus is now on engagement. The more engagement and brand building activities you do, the better your chances of being a social media success.
If you need help building your social media follower base, get in touch with us and we’ll brew you a strategy you’ll absolutely love!