Digital marketing is constantly evolving and demands for businesses to have an adaptive approach if they want marketing results to be fruitful. Several factors contribute to this change and understanding them is the key to developing an effective marketing strategy for 2019.
Here are five major digital marketing trends of 2019 to watch out for and what you can do to be ready for the change!
The User’s Demand for Valuable & Insightful Content Delivered Right to their Preferred Channel
Until a few years ago, people hardly gave attention to content and businesses could get away with generic blog posts giving the same old advice over and over again. Today though, people care about the content they read and prefer content that resonates with their journey as a customer and a consumer and they want that content delivered to their social channels, their emails and their newsfeed.
This has created the need for businesses to change their content strategy and offer more personalized, insightful and meaningful content. From stories to free guides to industry opinions – content is changing.
How to be ready for content:
- Change your approach. Move towards stories and content that has human value. Create information that resonates with your audience and helps them solve a problem.
- Hire experts who understand your business model and your audience and can be the bridge of communication between you and your audience.
- Move away from keyword-focused strategy to value-oriented strategy. Is this article going to help resolve a question or a problem of your customer?
Video & Live Broadcasts on Social Media
73% of Americans are using YouTube every single day which means video is no longer optional if you want to rise above competitors. People are now moving towards video consumption and are increasingly searching for content that can keep them entertained and informed. Moreover, live broadcasts are becoming a popular trend on social media and if you want to gain immediate attention, live broadcasting is the way to go.
How to be ready for video
- Start working towards a video production strategy and allocate a budget. You don’t need to have a studio or an expensive video editing team. You simply need a good camera, one video editing software (or a video editor if you can afford to hire one) and you’re done!
- Decide which events you want to go LIVE for. If you have good Facebook followers, going live is the best way to generate buzz for an upcoming sale, discount or launch of a new service/discount.
- Use video as an additional feature, not as a replacement to existing content.
Voice Search Taking Precedence Over Manual Search
With Siri, Bixby, Alexa, Google all competing to give the best voice-search experience, you’re in for a huge SEO haul. It is estimated that by 2020, nearly 50% of search will be voiced-based. This significantly impacts your SEO descriptions, your keywords, your meta tags and even the content on your website.
How to be ready for Voice:
- Identify common voice-search phrases. As part of your SEO strategy, record and list possible voice searches relevant to your business, service or product.
- Include these phrases in your SEO strategy. The tricky part is to maintain the balance between voice-search and manual search. To get the best of both worlds, include voice phrases in your usual SEO phrases.
- Include voice-search in your digital strategy. A smart way of including voice-search is to create a strategy that caters to voice-search requests. For example, creating content based on, ‘how to’ queries can be a good way to capture voice-search queries.
2019 is a happening year for digital marketing as shifts from previous years are now finally taking shape. Embrace the changes and revise your digital strategy now if it has become redundant and fails to deliver needed ROI.
Don’t let changes overwhelm you. Reach out to us and let us help you navigate the changing landscape of digital marketing!
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